December 25, 2018
There were moments during the production process where I seriously thought that it would be another year before our new oil painting course would be released, and that was after all of the footage was in the can. Working on Art Prof has been an ongoing exercise in patience for me, but producing this oil painting video totally redefined the meaning of patience.
While that part of the process was really challenging and tough to deal with, at the same time, I know that I discovered creative muscles I didn’t know I had, and stretched the ones I was aware of well beyond where their initial capacity.
Every piece of content I work on for Art Prof teaches me something new. In this case, I tried a new format: a three person tutorial as opposed to the one person and two person tutorials we’ve done in the past. We’ve had three of us on camera before, for our Crit Trio videos, but never for a video course.
One of the reasons why I wanted to try out the three person format was because I liked the idea of having three artists who had three different levels of experience with oil painting: myself as someone who has painted and taught painting for several years, Cat who has a few years of experience, and Owen who just started learning to oil paint three months ago.
Showing different levels of experience seemed to fit the oil painting process, since it’s a skill set that that takes many years to learn. Many people who follow our content have commented that they find it reassuring to have someone in the video who is less experienced, and who can ask questions that perhaps the artist leading the tutorial may not think of due to their expertise.
After I scheduled the shoot though, I had a slight moment of panic, worried that the three person format would further complicate an already complicated topic.
Which is why I was pleasantly surprised by how smoothly the shoot went and how much fun we had. You can’t fake a good rapport with the other people on camera, it’s either there or it’s not. Someone left a comment on our YouTube channel which was hugely validating: “The three of you together, chatting it up is too cute and hilarious.”
As much as I intend for our content to be focused and educational, I do understand that our videos do need to have an entertaining aspect to them. I read an article in the New York Times about Andrew Zimmern, which said “His producers helped him see that the show needed to be about 25 percent education and 75 percent entertainment, instead of the brainier show he had envisioned.”
That statement stuck with me, and while I don’t think we quite fit the 75% to 25% ratio that the article references, the statement definitely resonated with me. If the presentation of our content is too dry and formal, it won’t matter how good our content is if we lose our audience along the way.
Hope you get a chance to take a peek at our new oil painting course!