Artist Business TRACK

The Artist Business Track will give you a solid foundation of content, presented in a professional manner to help launch your career as an artist.

Ongoing Assignment • Lesson 1 • Lesson 2
Lesson 3 • Lesson 4 • Lesson 5 • Lesson 6

Whether you want to sell, network, or engage with an audience this track will get you to form a strategy for how to approach promoting your art practice.

See our Business Curriculum, part of our Curriculums for Self-Taught Artists for a broader view. Visit our Pro Development section for more related content.


Do the track at your own pace! Taking the time to process the content is important, so we don’t advise putting pressure on yourself to finish the track quickly. Remember to have fun and enjoy the process! Hear Prof Lieu’s explanation of the track in this video.

Portfolio Critiques, Clara Lieu

Share your progress

Post your ongoing progress in the #artprof-tracks channel in our Discord, you’ll get support and feedback from the community! Tag us on Instagram with #artproftrack so we can share your work.

Ongoing Assignment

Artist Business Track
Artist instagram

Create strategy for your Instagram to try for a minimum of 6 continuous weeks.

Lesson 1

Artist Business Track
Artist statement

Write artist statements, of varying lengths, that provide insight into your art practice.

Lesson 2

Artist Business Track
Photographing your artwork

Learn the logistics of getting professional photographs for both your website and Instagram.

Lesson 3

Artist Business Track
artist website: set up

Pick a platform, get a domain name, and create wire frames to plan how your site will be organized.

Lesson 4

Artist Business Track
artist cv & bio

Write an artist CV (curriculum vitae) that is a history of your practice as an artist.

Lesson 5

Artist Business Track

Create one 15 second video short that shows some aspect of your artistic process.

Lesson 6

Artist Business Track
artist website: galleries

Fill in all the galleries and other pages on your website with artwork images and information.


  1. Submit your track images + info via this upload form.
  2. You can choose to receive a hard copy certificate from us via snail mail. (this includes international people)
  3. We’ll feature your track work in an Art Prof Share segment in one of our live streams on YouTube.
  4. We’ll post your name, a link of your choice, your slideshow, and video feature on the corresponding track page in our student gallery area.