Part 2 of a complete guide to running an art business as a self-taught artist.
This video addresses fundamental concerns such as networking, non-art skills like public speaking, interviews, writing, self-promotion.
Discussed as well is how to find support within a creative community, establishing a professional reputation in the field, dealing with copyright and legal concerns, and more.
Discussion led by Art Prof Clara Lieu and Teaching Artist Jordan McCracken-Foster.
Prof Lieu’s Tips
I’ve noticed that a lot of artists often don’t align their own Instagram habits with how they run their own Instagram account.
I know so many artists who are very hesitant to show their face, (and of course, that’s a personal decision which I respect) and yet I can tell you that when somebody post an Instagram story with their face, I definitely engaged with it and remember it much more.
Or, often times I will see artist who repost another artist and their story, and I really don’t pay attention to it unless they add some commentary. Adding a few words is a big difference so people hear your voice.
- Non-art skills
- Photography skills
- Packing materials
- Writing skills
- Public speaking
- Presenting your art
- Tech skills
- Teaching yourself
- Paying a professional
- “Begging” for free services
- Legal concerns for artists
- Art mentors
- Art communities
Overview · Business 1 · Business 2
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