Complete Guide to Selling Your Art

Table of Contents online shops merch finances Video printS CATALOGS events Galleries INstagram Digital Files Commissions Crowdfunding Miscellaneous Etsy “I use Etsy to sell my work because it’s very easy to manage and the process is pretty straightforward. All you have to do is upload good photos of your items and fill in the details […]

Premium Workshop: Selling Your Art

This 1 day workshop is an opportunity to take a deep dive into your artwork and selling strategies, emphasizing what concrete actions you can take as an artist. Topics we can discuss are: online shops, pricing, platforms, art fairs, merch, galleries, commissions, taxes, and more. Whether you are thinking of selling your art, are just […]

Artist Statement Editing Services

Writing artist statements, project proposals for grant & residency applications, resumes, and cover letters are all necessities for artists. Whether you are applying for an MFA or BFA program, preparing an artist statement for an exhibition, applying for an animation job, these written docs are essential towards realizing your goals as an artist. Many artists […]

Art Scams & Red Flags for Artists

How do you know if an opportunity is legit as an artist? There are many scams for artists out there, it’s inevitable you’ll encounter them. People demanding artists to work for free, vanity galleries that charge lots of money to exhibit your artwork, sketchy requests to purchase your work and more. This video explains in […]

How to Get Your Art into a Gallery

Getting your art into a gallery can be challenging, how do your submit your artwork to a gallery, how do you get to the point where they ask you to exhibit with them? This video provides concrete tips using personal experiences with galleries to illustrate several strategies you can take. Discussion led by Art Prof […]

Top 5 Copyright Mistakes Artists Make

Lawyer Greg Kanaan speaks about the top 5 mistakes he sees artists make regarding copyright and business. This video covers copyright, intellectual property, trademark, fair use, and more. Greg discusses with Art Prof Clara Lieu what types of legal actions are necessary in certain situations that artists might encounter while working professionally. Video Walkthrough Guest […]

Taxes for Artists

Taxes for artists (in the US) are often confusing, this video reviews the nuts and bolts of how to file as a self-employed artist with a Schedule C, whether forming an LLC (limited liability company) is worth it, what you can claim as a deduction and how to organize invoices, receipts, and more. Discussion led […]

Artist Business TRACK: Lesson 2, Shooting Photos of Your Artwork

Prompt Shoot photographs of your artwork for use on your website and on social media. The idea here is to stock up on tons of photos so you have a substantial inventory of photos to draw from. Remember, there is no such thing as having “too many” photos! Even photos you don’t use right now […]

Artist Business TRACK: Lesson 1, Artist Statements

Prompt Write 3 artist statements of varying lengths,  that provide insight into your art practice and materials. You can write the statements so they encompass your overall practice, or statements that are focused on one specific project. 1 sentence statement This is your elevator pitch: what if you have 2 min. with something at an […]

Artist Business TRACK

The Artist Business Track will give you a solid foundation of content, presented in a professional manner to help launch your career as an artist. Ongoing Assignment • Lesson 1 • Lesson 2Lesson 3 • Lesson 4 • Lesson 5 • Lesson 6 Whether you want to sell, network, or engage with an audience this track will get you to form a strategy for how […]

How to Write an Artist CV & Resume

Writing an effective artist CV and resume is hugely important to pursue job and career opportunities as an artist. This video explains in great detail what should or should not be included in an artist CV. Tips on how to format a CV differently depending on where you are sending your CV for review. Discussion […]

Creative Merch Ideas

This video provides ideas for creating merch that goes beyond the typical T-shirt or mug. Items like wrapping paper, textiles, pins, tattoos, and more can create unusual items that are more distinctive. Learn about how to match specific artworks to different merch formats so you maximize the visual impact of both merch and artwork. Discussion […]

Art Fairs: Tips for Selling

Get tips for how to sell your art at an art or craft fair! This video explains many options for ways to maximize your sales, including the price range of your artworks, what types of artwork to sell (merch, prints, original artworks) as well as the logistics of how to present and package your artwork. […]

How Do I Become a Full-Time Artist?

What do you need to do to become a full-time artist? A lot of artists assume that being a full-time artists is a form of artistic validation, when actually it’s a lifestyle choice. Is being a full-time artist the right fit for you? Find out in this video why, or why not. Many artists are […]

Contracts & Invoices for Artists

How do you know if a contract you received as an artist is fair? This video addresses how to spot red flags in contracts when doing freelance work, commissions, and more as an artist. You’ll learn how to negotiate terms in your creative projects that won’t let companies and clients take advantage of you! Discussion […]

Business Curriculum

The complete Business Curriculum for Self-taught Artists is a series of 2 videos. The Curriculum’s document is a complementary resource for both videos. We have a Business Basics Track which is a sequence of structured video lessons and assignments that you can do at your own pace. Our Business Basics Premium Track provides guidance and support through […]

How to Start Exhibiting Your Art

First steps “I spend a lot of time looking at ‘calls for art.’ Most of them require a good chunk of money in terms of application fees. Sometimes I feel like there are opportunities that I would have gotten to hear about had I been in art school. I feel restricted and lost. I yearn […]

Budget Framing Options for Artists

Explore options for framing and hanging your artwork in an exhibition on a budget! This video provides many cheap options for installing artwork other than custom framing. Formats like plexiglass + L pins, push pins and clips can all be used for a clean, professional presentation. Discussion led by Art Prof Clara Lieu and Teaching […]

Business Curriculum 2

Part 2 of a complete guide to running an art business as a self-taught artist. This video addresses fundamental concerns such as networking, non-art skills like public speaking, interviews, writing, self-promotion. Discussed as well is how to find support within a creative community, establishing a professional reputation in the field, dealing with copyright and legal […]

Business Curriculum 1

Part 1 of a complete guide to running an art business as a self-taught artist. This video addresses the reality of how consuming running an art business can be Discussed is the importance of determining your audience, figuring out exactly what you do (and don’t!) want to sell, how to research the market, how to […]

How to Sell Your Art Online

There is now a multitude of options for selling your art, many more than existed a few decades ago thanks to the Internet. You have to troubleshoot which venue is most appropriate for you and your work, as different venues will provide different results. Experiment with different venues and platforms, and see what works and […]

How To Price Your Art

This video provides practical tips and important factors to consider when pricing your artwork. Factors to consider are the type of venue where you sell your artwork, whether you sell in an art gallery or online can greatly impact your prices. Concrete details such as the art media used, and the size of the artwork […]

5 Reasons Instagram Can Be Toxic for Artists

This video explains the ways that Instagram can have a harmful effect on artists. It’s easy to compare yourself to other artists you see on Instagram, see all of their success, their “perfect” artworks and feel like you are the only artist in the world who struggles. We all do! Solutions for how to combat […]

Cold Calling & Emails for Artists

Cold Calling as an artist can be an effective way to create professional opportunities for yourself. This video explains how to research specific people to contact, the logistics of how to write an introductory email that is professional and succinct, and then how to follow up in a manner that is not intrusive or demanding. […]

Art Commissions Guide

Most artists are not prepared for how dicey commissions can be. Commissioned artwork can be anything: a portrait, a wedding gift, artwork for a hotel, etc. Unfortunately, there are no universal rules for art commissions. Consequently, many clients take advantage of artists, so follow these guidelines to protect yourself. 7 Important Tips This video provides […]

How To Photograph Your 2D & 3D Art

This video provides a comprehensive look at how to photograph your 2D & 3D artwork, showing common problems and with practical techniques to achieve photos that will accurately represent your artwork. Having high quality photos of your artwork is more important today than ever: you need photos of your artwork for your website, social media, […]