Creative Merch Ideas

This video provides ideas for creating merch that goes beyond the typical T-shirt or mug. Items like wrapping paper, textiles, pins, tattoos, and more can create unusual items that are more distinctive. Learn about how to match specific artworks to different merch formats so you maximize the visual impact of both merch and artwork. Discussion […]

Art Fairs: Tips for Selling

Get tips for how to sell your art at an art or craft fair! This video explains many options for ways to maximize your sales, including the price range of your artworks, what types of artwork to sell (merch, prints, original artworks) as well as the logistics of how to present and package your artwork. […]

How Do I Become a Full-Time Artist?

What do you need to do to become a full-time artist? A lot of artists assume that being a full-time artists is a form of artistic validation, when actually it’s a lifestyle choice. Is being a full-time artist the right fit for you? Find out in this video why, or why not. Many artists are […]

Contracts & Invoices for Artists

How do you know if a contract you received as an artist is fair? This video addresses how to spot red flags in contracts when doing freelance work, commissions, and more as an artist. You’ll learn how to negotiate terms in your creative projects that won’t let companies and clients take advantage of you! Discussion […]

Business Curriculum

The complete Business Curriculum for Self-taught Artists is a series of 2 videos. The Curriculum’s document is a complementary resource for both videos. Business Part 1 Do I want to combine business with my art? Business skills aren’t art skills A business takes time to grow Who is your audience? What do you want to sell? What […]

How to Start Exhibiting Your Art

First steps Approach Galleries Try local artist’s co-ops Research venues Research other local artists “I spend a lot of time looking at ‘calls for art.’ Most of them require a good chunk of money in terms of application fees. Sometimes I feel like there are opportunities that I would have gotten to hear about had […]

Balancing a Website with Instagram

This video provides tips on how an artist can balance their artwork on their Instagram and website, in a way that maximizes each platform and complements the other at the same time. Artist Tina Figarelli’s website and Instagram are featured as an example of how content can be organized, presented, and delivered within the context […]

Instagram Tips & Critique

This video provides specific, concrete tips for increasing your growth as an artist on Instagram, by navigating through 2 artist Instagram accounts. Identifying aspects such as the photographs, text captions, the flow and diversity of content are all important in evaluating the effectiveness of an artist’s Instagram. Discussion led by Art Prof Clara Lieu, who […]

Budget Framing Options for Artists

Explore options for framing and hanging your artwork in an exhibition on a budget! This video provides many cheap options for installing artwork other than custom framing: formats like plexiglass + L pins, push pins and clips can all be used for a clean, professional presentation. Discussion led by Art Prof Clara Lieu and Teaching […]

Business Curriculum 2

Part 2 of a complete guide to running an art business as a self-taught artist. This video addresses fundamental concerns such as networking, non-art skills like public speaking, interviews, writing, self-promotion, how to find support within a creative community, establishing a professional reputation in the field, dealing with copyright and legal concerns, and more. Discussion […]

Business Curriculum 1

Part 1 of a complete guide to running an art business as a self-taught artist. This video addresses the reality of how consuming running an art business can be, the importance of determining your audience, figuring out exactly what you do (and don’t!) want to sell, how to research the market, how to price your […]

How to Sell Your Art Online

There is now a multitude of options for selling your art, many more than existed a few decades ago thanks to the Internet. You have to troubleshoot which venue is most appropriate for you and your work, as different venues will provide different results. My suggestion would be to experiment with different venues and see […]

How To Price Your Art

This video provides practical tips and important factors to consider when pricing your artwork. Factors to consider are the type of venue where you sell your artwork, whether you sell in an art gallery or online can greatly impact your prices. Concrete details such as the art media used, and the size of the artwork […]

5 Reasons Instagram Can Be Toxic for Artists

This video explains the ways that Instagram can have a harmful effect on artists. It’s easy to compare yourself to other artists you see on Instagram, see all of their success, their “perfect” artworks and feel like you are the only artist in the world who struggles. We all do! Solutions for how to combat […]

Cold Calling & Emails for Artists

Cold Calling as an artist can be an effective way to create professional opportunities for yourself. This video explains how to research specific people to contact, the logistics of how to write an introductory email that is professional and succinct, and then how to follow up in a manner that is not intrusive or demanding. […]

Art Commissions Guide

Artists are usually excited to get a commission, but most are not prepared for how dicey commissions can be. Commissioned artwork can be anything: a portrait, a wedding gift, artwork for a hotel, etc. Unfortunately, there are no universal rules for art commissions. Consequently, many clients take advantage of artists, so follow these guidelines to […]

How To Photograph Your 2D & 3D Art

This video provides a comprehensive look at how to photograph your 2D & 3D artwork, showing common problems and with practical techniques to achieve photos that will accurately represent your artwork. Having high quality photos of your artwork is more important today than ever: you need photos of your artwork for your website, social media, […]