How To Price Your Art

This video provides practical tips and important factors to consider when pricing your artwork. Factors to consider are the type of venue where you sell your artwork, whether you sell in an art gallery or online can greatly impact your prices. Concrete details such as the art media used, and the size of the artwork are also important aspects to think about. Discussion led by RISD Adjunct Professor Clara Lieu and Art Prof Teaching Artist Lauryn Welch. 

Video Walkthrough

  • Research similar shops
  • Do the math: effort, time and cost
  • Tips for slow painter
  • Art media “food chain”
  • Different audiences
  • Volume vs Online/Gallery piece
  • How to get into a gallery
  • Gallery commissions
  • Where the gallery fees go
  • Selling online vs Selling in a gallery
  • Marketing for artists playlist
  • Framing artworks
  • Low prices
  • Negotiation
  • Different prices and audiences
  • Experience on resume helps
  • Anxiety and doubt are natural