Self Promotion Mistakes Artists Should Avoid

How do you promote yourself as an artist without being too pushy? This video explains what practices to avoid when promoting your artwork online.

Factors such as appropriate online etiquette, fostering a professional relationship first before asking for help, will let you avoid the risk of coming across as pushy and self absorbed.

Discussion led by Art Prof Clara Lieu and Teaching Artist Jordan McCracken-Foster.

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Video Walkthrough

  • You can get cancelled as an artist online for poor behavior, watch your step when you post!
  • It’s never too early to start promoting yourself, but don’t feel pressured.
  • Don’t ask an artist to share your art; it actually makes people not want to share your art.
  • When an artist shares another artist’s work, it’s generally not because that artist asked them to.
  • Most artists only share artwork by artists who they know very week and have a strong personal connection to.
  • You’re under no obligation to respond to direct messages from artists who ask you to share their artwork.
  • Don’t be insincere, people can tell when you’re being fake.
  • Don’t give your own promotional materials at another artist’s opening, it’s really tacky and doesn’t work.
  • Remember that anything you post online is there forever, people can screenshot what you do!
  • How do you redeem yourself for bad behavior online?
  • Don’t be rude or diss other artists to get attention, hold your tongue.
  • Anyone who appreciates your art matters, you’ve got a fan!
  • Don’t get cocky with success, remember where you came from.
  • Who should you show vulnerability to, vs. where do you need to show your confidence as an artist?
  • Don’t plagiarize, it can come back to haunt you later, and its very easy to get caught online now.
  • If you make a promise, don’t break it!
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