Art Prof
Learn editing tricks for how Instagram Reels that will capture a viewer’s attention. Overall approaches about how to hook an audience, piquing their curiosity, and how to learn editing are discussed. Techniques for editing that are discussed include transitions, masks, using split screens, adding stickers and text. Discussion led by Art Prof Clara Lieu and […]
Get concrete tips and strategies for how to start and develop an art YouTube channel. Hear about how to harness your artistic skills to create a lively and engaged channel through various forms of content. Discussion led by Art Prof Clara Lieu and Teaching Artist Jordan McCracken-Foster. Video Walkthrough Software mentioned YouTube channels mentioned Prof […]
Showing your face on social media can be really effective to cultivate a following online. However, many people are nervous and / or intimidated about showing their faces, and unsure how to go about taking photos of themselves that will serve their needs. Get tips on how to shoot selfies and edit them to use […]
Get concrete tips for how to photograph your artwork for better performance on Instagram. Find out how to create a stronger engagement with your audience by shooting photos that represent your creative process as an artist in a manner that is visually stimulating and also informative. Specifics such as how to set up your process, […]
Learn the nuts and bolts of how to build and organize an effective artist website. Creating a clean, easy to navigate artist website is surprisingly difficult with a whole host of challenges. Get practical advice for simple actions you can take to clean up and reorganize your artist website so it can better serve your […]
This video provides the basics of how artists can use social media to promote their artwork. Find out which social media platform is best suited to your needs as a visual artist, and learn concrete strategies which will help you use social media effectively. Learn about the social media platforms available, and get practical, straightforward […]
The Artist Business Track will give you a solid foundation of content, presented in a professional manner to help launch your career as an artist. Ongoing AssignmentLesson 1 • Lesson 2 • Lesson 3Lesson 4 • Lesson 5 • Lesson 6 Whether you want to sell, network, or engage with an audience this track will get you to form a strategy for […]
Prompt Create strategy for your Instagram to experiment with for a minimum of 6 weeks. Part 1: your instagram behavior Do this exercise 2 times, on separate occasions, before you create your Instagram strategy: look at your Instagram feed and take notes on how you interact with the posts. Note which posts you swipe past, […]
Short videos are a great way to get visibility as an artist! This video provides ideas for short videos, info on easy software you can use for editing, adding graphics, stills of art, and captions. Tips for how to shoot video footage that will be dynamic in a video short. Discussion led by Art Prof […]
Instagram is changing, prioritizing video over photos. Is Instagram over for artists who rely on the platform to promote their artwork? With social media changes, it can be really challenging for artists to know what to do. Do you seek out other social media platforms to promote your work? Do you try to translate your […]
This video provides specific, concrete tips for increasing your growth as an artist on Instagram, by navigating through 2 artist Instagram accounts. Identifying aspects such as the photographs, text captions, the flow and diversity of content are all important in evaluating the effectiveness of an artist’s Instagram. Discussion led by Prof Lieu, who critiques Instagram […]
This video provides tips on how an artist can balance their artwork on their Instagram and website, in a way that maximizes each platform and complements the other at the same time. Artist Tina Figarelli’s website and Instagram are featured as an example of how content can be organized, presented, and delivered within the context […]
This video provides specific, concrete tips for increasing your growth as an artist on Instagram, by navigating through 2 artist Instagram accounts. Identifying aspects such as the photographs, text captions, the flow and diversity of content are all important in evaluating the effectiveness of an artist’s Instagram. Discussion led by Art Prof Clara Lieu, who […]
This video explains the ways that Instagram can have a harmful effect on artists. It’s easy to compare yourself to other artists you see on Instagram, see all of their success, their “perfect” artworks and feel like you are the only artist in the world who struggles. We all do! Solutions for how to combat […]
Cold Calling as an artist can be an effective way to create professional opportunities for yourself. This video explains how to research specific people to contact, the logistics of how to write an introductory email that is professional and succinct, and then how to follow up in a manner that is not intrusive or demanding. […]
How do you promote yourself as an artist without being too pushy? This video explains what practices to avoid when promoting your artwork online. Factors such as appropriate online etiquette, fostering a professional relationship first before asking for help, will let you avoid the risk of coming across as pushy and self absorbed. Discussion led […]
This video provides a comprehensive look at how to photograph your 2D & 3D artwork, showing common problems and with practical techniques to achieve photos that will accurately represent your artwork. Having high quality photos of your artwork is more important today than ever: you need photos of your artwork for your website, social media, […]